Six roles. One clock. Your approval.
Margo is a marketing department, not a toolbox. Six roles run on a daily schedule — drafting, checking, escalating, reconciling — and every consequential action stops at your approval queue first. Margo drafts, you direct.
The brief before the work.
Every campaign starts as a brief with a completeness gate — no objective, no audience, no offer means no downstream work gets queued. Strategy keeps the whole department pointed at the same thing.
- +Campaign briefs with completeness gates — half-formed briefs don't leave the desk
- +A master calendar with collision detection, so two campaigns never fight for the same week
- +A voice guide the other five roles actually draft against
- +A precedent log: every decision you've made becomes a rule Margo follows next time
Your voice, on schedule, answered.
Social drafts in your voice, watches every inbox, and refuses to publish anything that hasn't cleared quality checks. The feed looks effortless because the checklist isn't.
- +Drafting in your voice — learned from your approvals, not a persona dropdown
- +A unified inbox with SLA clocks on every comment and DM
- +UGC rights tracked per asset, so a repost never becomes a legal email
- +A 12-point pre-publish QA gate on every post
- +A creator program: sourcing, briefs, and deliverable tracking in one place
Nothing sends by accident. Nothing fails silently.
Every campaign clears an 18-point send gate before it can reach your list. And flow health monitoring watches the automations you forgot about — the welcome series that quietly stopped sending is exactly the failure it exists to catch.
- +Campaigns behind an 18-point send gate — links, segments, rendering, suppression, all checked
- +Flow health monitoring that catches zero-send silent failures before they cost a quarter
- +Segments built from behavior, kept current automatically
- +Deliverability watched daily, not discovered in a postmortem
A request queue, not a Slack thread.
Design requests arrive complete or they don't arrive — dimensions, channel, deadline, brief all enforced up front. Finished work lands in a library that knows where every asset came from.
- +A request queue with enforced completeness — no "make it pop" tickets
- +An asset library with master/variant lineage, so the source file is never a mystery
The overnight check you stopped doing.
Paid runs the checks a good media buyer runs and most humans skip: what happened overnight, whether the platform's numbers match the bank's, and which creative is quietly dying.
- +An overnight check on every account, every morning, before you're awake
- +A budget authority ladder — Margo's spending power is exactly what you've granted, per tier
- +Platform-vs-truth reconciliation: Meta's conversions against your actual revenue, daily
- +Creative fatigue rotation before frequency turns into wasted spend
Numbers you can act on. Labeled honestly.
Analytics writes the morning brief and refuses to dress up noise as signal. Every anomaly is labeled real or artifact — a tracking gap is not a sales collapse, and Margo says so.
- +A daily brief with real-vs-artifact anomaly labels — no false alarms at 8am
- +Immutable snapshots: the number you saw is the number that was, forever
- +UTM taxonomy enforcement, so attribution doesn't rot link by link
- +Pre-registered tests — the hypothesis is written down before the result is
Autonomy is earned, per channel, one rung at a time.
You decide how much rope each role gets — independently, per channel, adjustable any time. Everyone starts at observe.
Margo watches, measures, and reports. Nothing is drafted, nothing moves.
Margo drafts and queues. Every action waits in your approval queue for a yes.
Margo acts within the rules you've set and tells you what it did, when it did it.
Margo runs the channel. You review outcomes, set direction, and keep the kill switch.
See the department on the clock.
The demo is a live workspace, not a video. Watch today's rituals run, then request access for your brand.